
| Embracing the Mood Generation & Mood Economy Presented by: Attorney Gwen Sterk, Sterk Family Law Group Behavioral Economics suggests that one’s emotional state rather than reason often influences their economic decisions. Recent research has shown that emotions play a significant role in shaping our economic choices This presentation will discuss ways in which a small business can leverage the emotions of their clientele. Ways in which you embrace and address the emotions of your clientele will be addressed. Emotions which range from fear, anxiety, or pessimism to hope, optimism and risk taking will be discussed. Attorney Gwendolyn Sterk, Sterk Family Law, will discuss the bottom line that people’s moods affect your business. The cause and effects of the emotional responses (which vary with different generations) of consumers, and how business owners need to be adaptable will be examined. Come join us for a lively presentation followed by a lively debate. |