Business on the Move Luncheon Series: March 2015
Name:
Business on the Move Luncheon Series: March 2015
Date:
March 3, 2015
Time:
11:30 AM - 1:00 PM CST
Website:
New Lenox Chamber
Registration:
Register Now
Event Description:
Tuesday, March 3
11:30 a.m. – Check-in/Networking
12:00 p.m. – Lunch/Program
Village Hall Community Room
1 Veterans Parkway, New Lenox, IL 60451
Developing Your Competitive Advantage: USP
Do you know why your clients buy from you? What do you offer that they can’t get from your competitors? Is there an emotionally compelling reason to do business with you?
One of the questions we get from our business development clients is how to differentiate themselves from their competition. In Sales and Marketing, this is known as your Unique Selling Proposition (USP).
Join the New Lenox Chamber of Commerce as Craig Lyons of Sandler Training presents a workshop on “Creating Your USP – Your Unique Selling Proposition.” He will guide you through the process of designing your 10 second, 30 second and 60 second commercials that will help you engage others in conversation, and differentiate yourself from the competition.
By the end of this session you will:
- Understand the power of emotion to influence
- Find your USP
- Describe your target audience
- Write a powerful 60 second elevator
Download the Event Flyer
